Our Story

From Our Perth Home To Yours

Life is busy. Between work, school runs, dinner, washing and everything in between, most days feel like a buzzing hive. Hive & Hush exists to help you find the hush: a home that feels calm, comfortable and easy to love.

We’re a proudly Australian, veteran-owned family business based in Perth, and we bring you clever, practical essentials that make everyday life easier, at home, on the go and everywhere in between.

Why I Started Hive & Hush

After 10 years serving in the Royal Australian Navy as a submariner, I learnt that life can be tough and stressful, and not just for those in defence. Every Aussie family is juggling busy days, cost of living pressures, long to-do lists and too little time to slow down.

When I left the Navy, I still wanted to serve, just in my own way. I may not be deployed on a submarine anymore, but I can help everyday Aussies by making the big and little things in life that bit easier.

The Navy taught me to do what you say you’ll do, look after the people who rely on you, and never cut corners. That’s how we run Hive & Hush. If something isn’t right, we’ll make it right.

Sam, Founder

Why We're Called Hive & Hush

Every home has two sides. There's the hive, the busy, noisy, wonderful chaos of family life. And there's the hush, those quiet moments when everything is in its place and you can finally breathe. Our name is our promise: every product we supply takes a little work out of the hive, so you get more of the hush.

Our Mission

To solve the everyday problems that make busy days harder, so you can spend less time on chores and more time on the moments that matter. You may have known us as Simplify Australia. In 2026 we became Hive & Hush, with the same family, the same values and the same guarantee backing every customer.